be infinite.
RISE. RALLY.
REST. REPEAT.
Welcome To
Loops.
Loops is an all-new fitness experience, exclusive to the Apple Watch, that unlocks the power of HRV (Heart Rate Variability) to provide daily health insights and personalized workout recommendations that are unique to each user. Loops tells you when you should push yourself, engage in active recovery, or even take complete rest so you can reach your fitness goals faster and more efficiently.
HRV
We believe Heart Rate Variability is the most invaluable, yet underutilized health metric available today. Initially uncovered by sports scientists as an invaluable metric for analyzing the performance and recovery of athletes, HRV tells us in real-time how adaptable and equipped our bodies are to handle physical stressors.
DAILY OUTLOOK
Measure daily HRV to guide the day ahead to effectively increase cardiovascular fitness performance.
HRV-GUIDED TRAINING
Loops uses HRV to give personalized workout guidance based on a user's Daily Outlook.
MORE EFFECTIVE
HRV-guided training is proven to be more effective than predefined training with less likelihood of det- rimental outcomes.
AVOID FITNESS PLATEAUS
Regular exercise has been proven to increase HRV in people of all ages. Get a more balanced fitness routine with Loops - prevent injuries, avoid burnout and skip common fitness plateaus to increase overall wellness.
A COMPLETELY PERSONALIZED EXPERIENCE.
Loops users will never experience the common fitness plateau. By following personalized HR zone targets during each workout, users will achieve their body’s optimal outcome every time.
NEED A PRESS KIT?
